This one might make you check under your bed before going to sleep tonight.

For the first time ever, Nerf has a mascot. And many on social media are describing it … well … like a nightmare. Murph is “built” with the foam darts famously used in Nerf products. It’s basically a monster-looking creature made up of hundreds of the Nerf darts.

The company says Murph has no set sex or gender and no facial features. Just kind of a blob-ish character that looks straight out of a scary movie. Murph’s catchphrase: “Unleash the play in you.”

What do you think about Murph? What are some other mascots or characters used in commercials over the years that maybe missed the mark?