BMW Will Sell A Heated Seat Subscription

How’s this for something new, BMW is now selling heated seat subscriptions.

Recently, the high-end brand started doing “microtransactions” for features in their vehicles. If you’ve always wanted heated seats in your BMW you can now pay $18 a month, or take advantage of the yearly subscription for $180, three years for $300, or keep your buns toasty for as long as you own the car for $415.

Do you think this is a subscription that you’d be willing to pay?